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JOURNAL OF XI'AN UNIVERSITY OF ARCHITECTURE & TECHNOLOGY

JOURNAL OF XI'AN UNIVERSITY OF ARCHITECTURE & TECHNOLOGY

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VOLUME XVIII, ISSUE I, JANUARY 2026

1. Transforming Higher Education Through Smart Learning Environments in India
    Dr. Anjaneyulu Thotapally – Central University of Odisha.
    Page No : 1-5
    https://doi.org/10.37896/JXAT18.1/4900

2. A REVIEW ON BIOLOGICAL ACTIVITIES OF ISATIN DERIVATIVES
    Meghana. R, Karthikeyan.S – Karpagam Academy of Higher Education, Coimbatore, Tamil Nadu, India-
    Page No : 6-17
    https://doi.org/10.37896/JXAT18.1/4901

3. SADIK-STIELTJES TRANSFORM OF HYPERFUNCTIONS
     Dattatraya B. Patil, Sadikali L. Shaikh – Maulana Azad College of Arts, Science and Commerce, Chh. Sambhajinagar (Maharashtra)., Shri. Vijaysinha Yadav College, Pethvadgaon, Dist: Kolhapur (Maharashtra)
     Page No : 18-24
     https://doi.org/10.37896/JXAT18.1/4902

4. Impact of Strategic Supplier Partnership on Logistics Outsourcing Performance with Mediating Role of Logistics Outsourcing Practices: Evidence from Pakistan’s Textile Sector
     Mubashar Hussain, Dr. Ahmad Bin Jusoh – Azman Hashim International Business School, Universiti Teknologi Malasia.
     Page No : 25-52
     https://doi.org/10.37896/JXAT18.1/4903

5. Determining the role of influential factors on logistics outsourcing performance with mediating role of logistics outsourcing practices in Pakistan’s Textile Sector
     Mubashar Hussain, Dr. Ahmad Bin Jusoh – Azman Hashim International Business School, Universiti Teknologi Malasia.
     Page No : 53-82
     https://doi.org/10.37896/JXAT18.1/4904

6. Social Media Marketing Shaping Consumer Behavior in context of FMCE
     Dr N. Ramu, Ms Vandana Srivastava – IFIM School of Management, Electronic City-1, Bangalore, India.
     Page No : 83-122
     https://doi.org/10.37896/JXAT18.1/4905

7. The Role of Fintech in Advancing Financial Inclusion: A Survey-Based Study
     Mrs.Anitha S and Dr.S.Visalakshmi – Central University of Tamil Nadu., Central University of Tamil Nadu, Thiruvarur, Tamil Nadu, India.
     Page No : 123-144
     https://doi.org/10.37896/JXAT18.1/4906

8. “Decoding Digital Influence: An Empirical Study on the Impact of Social Media Influencers on Millennial Purchase Decisions in India”
       Mr. Ajay Kumar Raja – Govt. Mahaprabhu Vallabhacharya P.G. College Mahasamund (C.G.).
       Page No : 145-154
       https://doi.org/10.37896/JXAT18.1/4907

9. ANTIBACTERIAL AND ANTICANCER ACTIVITY OF THE SELENIUM NANOPARTICLES OF RED SEAWEED JANIA RUBENS (L) J.V.Lamouroux
     Arulmeha Ponradha – Shrimathi Devkunvar Nanalal Bhatt Vaishnav College for Women,Chromepet, Chennai, T.N., India.
     Page No : 155-166
     https://doi.org/10.37896/JXAT18.1/4908

10. “Corporate Governance Mechanisms and Financial Performance: A Comparative Study of Public and Private Sector Banks in India”
         Dr. Malini M V – Government First Grade College, Hoskote Bangalore Rural, Karnataka.
         Page No : 167-188
         https://doi.org/10.37896/JXAT18.1/4909

11. Seed Production Protection and Certification under sui generis legislation mandated by TRIPS agreement in India with Special Reference to Kashmir Valley
       Dr. Nazia Fayaz Azad, Dr. Bilal Ahmed, Dr. Heena Basharat – School of Law University of Kashmir., Skuast Kashmir Agri Economic Statistics.
       Page No : 189-201
       https://doi.org/10.37896/JXAT18.1/4910

12. Evaluating the Influence of Marketing Mix and Brand Image on Customer Satisfaction and Loyalty Towards iPhones: An Empirical Study
       Dr. K. Vikram – Lal Bhahadur Shastri GFGC, Bangalore.
       Page No : 202-218
       https://doi.org/10.37896/JXAT18.1/4911

13. Impact of Algorithmic Trading and Retail Participation on Market Volatility and Liquidity in Emerging Equity Markets: Evidence from 2020–2025
      Dr. Shobha K – Govt. First Grade College Hoskote Bangalore, Karnataka.
      Page No : 219-232
      https://doi.org/10.37896/JXAT18.1/4912

14. Participatory Human Resources Management and Organizational Development in South East Nigeria
       Attamah Ikechukwu Joseph, Victor Onyebuchi Okolo, Gbemisola Ogbolu, Ugbam Ogechukwu Charles, Oloto Martin Chukwudi, Nnaji Christopher Chukwu, and Kobi Ikpo P – University of Nigeria, Nsukka.
       Page No : 233-248
       https://doi.org/10.37896/JXAT18.1/4913

15. AGAVE AMERICANA LINN. BIOLEATHER AND ITS CHARACTERIZATION
       Rathna Kumari A K – Shrimathi Devkunvar Nanalal Bhatt Vaishnav College for Women,Chennai,Tamil Nadu, India.
       Page No : 249-255
       https://doi.org/10.37896/JXAT18.1/4914

16. ASSESSMENT OF WATER QUALITY AND MICROALGAL DIVERSITY IN ADICHANALLOOR POND, KOLLAM, KERALA, INDIA
       N. Ratheesh, Angha Marium Shine, Navya N.S – Sree Narayana College, Kollam, Kerala, India.
       Page No : 256-264
       https://doi.org/10.37896/JXAT18.1/4915

17. Influence of practical work experience on accounting students’ professional development: Mediating role of internship and mentorship
      Paul Tongkomah Saayir – University of Business and Integrated Development Studies, Wa, Ghana.
      Page No : 265-292
      https://doi.org/10.37896/JXAT18.1/4916

18. The Benefits–Challenges Paradox of ESG Disclosure in Construction Sector Professional Service Firms: A Systematic Literature Review with Insights into Consultancy Quantity Surveying Practices
      Dainna Baharuddin, Nadzirah Zainordin, Zairra Mat Jusoh – UCSI University, Kuala Lumpur, Malaysia.
      Page No : 293-317
      https://doi.org/10.37896/JXAT18.1/4917

19. OBSTACLES AND ENABLERS OF LIBERATING ACCOUNTING EDUCATION: CONTRASTING,OBSERVATIONS FROM TWO SITUATIONS
       Israel Odion E. Idewele, Obasi Ibiam Ama, Ikwuo Ama, Kalu, Eze Ogbonnaya Nweze, Aliu Kafayat Arinola, Nnam Hilaryx Ikechukwu, Nwogo justy E, Lawrence Sunday Edeh, Udochukwu Chikaodili Nkemdilim – Evangel University, Ebonyi State,Nigeria.
       Page No : 318-328
       https://doi.org/10.37896/JXAT18.1/4918

20. STRATEGIC ADAPTATION IN TURBULENT ENVIRONMENTS: LEVERAGING DIFFERENTIATION STRATEGY FOR IMPROVING PERFORMANCE OF SMALL AND MEDIUM ENTERPRISES
       AKEKE, Adenike Rita, Olusola Solomon AKEKE, AKEKE, Niyi Israel – Lagos State University of Education, Department of Office and Information Management, Lagos, Nigeria.
       Page No : 330-342
       https://doi.org/10.37896/JXAT18.1/4919

21. Navigating Mobility: Analysing User Perceptions of Sustainable Transportation in Comparison Kuala Lumpur, Malaysia and Bali, Indonesia
       Putu Hermawati, Nadzirah Zainordin, Chun Kit Ang, Deprizon Syamsunur, Wei-Eng Thung, Sui Lai Khoo, Lilik Sudiajeng, I GustiLanang Made Parwita, Franiska Moi – UCSI-Cheras Low Carbon Innovation Hub Research Consortium, Kuala Lumpur, Malaysia.
      Page No : 343-368
      https://doi.org/10.37896/JXAT18.1/4920

22. СТРАТЕГИЧЕСКОЕ, ТАКТИЧЕСКОЕ И ОПЕРАТИВНОЕ МЫШЛЕНИЕ: ФОРМИРОВАНИЕ КОНКУРЕНТНОГО ПРЕИМУЩЕСТВА СТУДЕНТОВ ПРЕЗИДЕНТСКОЙ АКАДЕМИИ
      Евсеев Вадим Олегович, Осипов Владимир Сергеевич, Панова Татьяна Владимировна – доктор экономических наук, профессор, ИГСУ РАНХиГС при Президенте РФ, Москва, Россия.
     Page No : 369-381
     https://doi.org/10.37896/JXAT18.1/4921

23. BACTERIOCIN FROM FERMENTED MILK SAMPLE AND WOUND HEALING ACTIVITY
       Sheena E.V.,Rathna Kumari A.K. and Ramya J – PG Department of Plant Biology and Plant Biotechnology Shrimathi Devkunvar Nanalal, Vaishnav College for women, Chromepet.
       Page No : 383-389
       https://doi.org/10.37896/JXAT18.1/4922

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