1. HERBAL CANDY –A FORMULATION OF HERBS
Sanjana Julias Thilakar, Sanofer Fatima and Poonam Sethi – The Ethiraj College for Women, Chennai.
Page No : 1-10
https://doi.org/10.37896/JXAT18.7/5900
2. An Inquiry into Strategic Digital Media Advertisements of Indian Motorcycle Companies with special reference to the Royal Enfield Motorcycle
Shubhajit Chowdhury – BSSRV, Golaghat, Assam, India.
Page No : 11-31
https://doi.org/10.37896/JXAT18.7/5901
3. Does Employee Service Quality Drive Customer Satisfaction in the Banking Industry? Insights from Ecobank Plc?
Ukairo, Agwu Kalu, Igwesi Chika George, Ighowho Austine Onoride, Okolo, Jennifer Ginikachukwu, Victor Onyebuchi Okolo, Nwonye Cordelia Ada-John, Chibuike Basil Nwatu, Gbemisola Ogbolu, and Uzodinma Nwakaego P – University of Nigeria Enugu Campus, Nigeria.
Page No : 32-51
https://doi.org/10.37896/JXAT18.7/5902
4. Assessing the Influence of Entrepreneurial Orientation on the Performance of Small and Medium Scale Enterprises in North-Central Nigeria.
Dr. Chinda Chimkamma Collins, Dr. Adaora Chinelo C. Uzochukwu, Dr. Obianuju Grace Tojue, Dr. Kamalu Adamu Mohammed, Uzochukwu Kennedy Anenechukwu, Dr. Adaora Chinelo C. Uzochukwu – University of Nigeria, Nsukka-Enugu Campus.
Page No : 52-80
https://doi.org/10.37896/JXAT18.7/5903
5. Disrupting Social Norms: Leveraging Social Marketing for Behavioural Change in Nigeria
Chibuike Basil Nwatu, Victor Onyebuchi Okolo, Njoku Princewill Osinachi, Cyril Anamelechi Chiana, Jecinta Chinyere Nwangwu, Grace Uzoamaka Manafa, Anthony Ikechukwu Ibekwe, Ikpo Kobi Pamela, and Uzodinma Nwakaego P – Chukwuemeka Odumegwu Ojukwu University, Igbariam Campus, Nigeria., University of Nigeria Enugu Campus, Nigeria.
Page No : 81-97
https://doi.org/10.37896/JXAT18.7/5904
6. Adaptive Huber-LAD Hybrid Estimation for Robust for Nonlinear Regression under Asymmetric Error Distributions
R. Kamalakannan and M. Eakambaram – Annamalai University, Chidambaram, Tamil Nadu, India.
Page No : 98-119
https://doi.org/10.37896/JXAT18.7/5905
7. Reclaiming Roots and Reconstructing Selves: Cultural Heritage and Women Identity in Paule Marshall’s Praisesong for the Widow and Daughters
Mr. Vijayakumar K, Dr.M. Subasini – Sree Saraswathi Thyagaraja College, Pollachi.
Page No : 120-128
https://doi.org/10.37896/JXAT18.7/5906