Journal of Xi'an University of Architecture & Technology

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ISSN No : 1006-7930

Volume XI, Issue XII, 2019

 

 

1. THE BEHAVIOUR OF RIGID PAVEMENT BY NONLINEAR FINITE ELEMENT METHOD
     N.THIRUPATHI, T.NARESH, B.HARISH 
     Page No: 1-5
     DOI:20.19001.JAT.2020.XI.I12.20.1758

 

2. THE BEHAVIOUR OF FLEXIBLE PAVEMENT BY NONLINEAR FINITE ELEMENT METHOD
     P.RAGHUPATHI ,K.YELLARAJU, S.THIRUPATHI 
     Page No: 6-10
     DOI:20.19001.JAT.2020.XI.I12.20.1759

 

3. A Preliminary Study for Applications of Wireless Sensor Networks
     K.Rajashekar, T.Srikanth
     Page No: 11-16
     DOI:20.19001.JAT.2020.XI.I12.20.1760

 

4. Understanding Vulnerabilities and Data Security in Cloud Computing
     Kurella Mamatha, Priti Kandewar 
     Page No: 17-22
     DOI:20.19001.JAT.2020.XI.I12.20.1761

 

5. Power Electronics Tools Advanced Design for the Reliability – Case Studies on a Photovoltaic (PV) System
     Y.NEELIMA1 ASST PROF, P.THANIJA  - VAGDEVI COLLEGE OF ENGINEERING,WGL
     Page No: 23-28
     DOI:20.19001.JAT.2020.XI.I12.20.1762

 

6. Processing Big Data using Data Mining technique
    L.Mohan, S.Vijaya Laxmi - christu jyothi institute of technology and science, jangoan, telangana, india
    Page No: 29-33
    DOI:20.19001.JAT.2020.XI.I12.20.1763

 

7. Data Access and security in Cloud integrated IoT
     S.Vijaya Laxmi, L.Mohan 
     Page No: 34-38
     DOI:20.19001.JAT.2020.XI.I12.20.1764

 

8. Optimization of Cloud Data Storage 
     Priti Kandewar, Kurella Mamatha 
     Page No: 39-44
     DOI:20.19001.JAT.2020.XI.I12.20.1765

 

9. Distributed Intrusion Detection Architecture Based on Clustering of the Nodes that Addresses the Security Vulnerabilities of the Ad-hoc

     networks
     Nelli Chandrakala, Chelloju Raju 
     Page No: 45-53
     DOI:20.19001.JAT.2020.XI.I12.20.1766

 

10. PETROL AND HYDROGEN POWERED I.C. ENGINE
      G. Sunil Kumar, Nata Raju. M 
      Page No: 54-59
      DOI:20.19001.JAT.2020.XI.I12.20.1767


11. A Preliminary Study on Network Security Attacks & Preventive Measures
      P.AVANIKETH, A.SOUMYA 
      Page No: 60-64
      DOI:20.19001.JAT.2020.XI.I12.20.1768

 

12. Current Control in Grid-Connected Photovoltaic systems to Avoid Over voltages
      K Prasada rao, P Balakishan 
      Page No: 65-72
      DOI:20.19001.JAT.2020.XI.I12.20.1769

 

13. TRUSTED CLOUD COMPUTING WITH SECURE RESOURCES FOR MULTIPLE CLOUDS USING DATA COLORING WITH QPS ALGORITHM
      Rudru Divya Vani, Rajashekhar Kothapeta 
      Page No: 73-80
      DOI:20.19001.JAT.2020.XI.I12.20.1770

 

14. SUGGEST AND EXPERIMENTATION OF CONCRETE WITH ADMIXTURES LIKE FLY ASH, RICE HUSK ASH AND LSP
      CH.GEETHA, B.HARISH, S.THIRUPATHI  
      Page No: 81-89
      DOI:20.19001.JAT.2020.XI.I12.20.1771

 

15. EXPERIMENTAL INVESTIGATIONS ON THERMO ELECTRIC POWER GENERATION FROM WASTAGE
      SUNIL CHINTHA, MD.SAMEER 
      Page No: 90-93
      DOI:20.19001.JAT.2020.XI.I12.20.1772

 

16. A NOVEL ADVANCED HYBRID FUZZY BASED FILTER TECHNOLOGIES FOR IMAGE DENOISING IN DIGITAL IMAGE PROCESSING
      D.THIRUMAL REDDY, DR. KUMAR MANOJ -  HIMALAYAN UNIVERSITY, ITANAGAR, ARUNACHAL PRADESH, INDIA.,  MITS, MADANAPALLE,

      ANGALU, A.P.
      Page No: 94-102
      DOI:20.19001.JAT.2020.XI.I12.20.1773

 

17. BUYING MOTIVES OF THE CUSTOMERS TOWARDS HYUNDAI MOTORS
       Dr. N. Bhaskara Rao - Sri Indu Institute of Management, Hyderabad.
       Page No: 103-114
       DOI:20.19001.JAT.2020.XI.I12.20.1774

 

18. ROUGH VAGUE LATTICE
      R.PandurangaRao, Dr.V.S.Kumar, Dr.A.Prabhu Kumar - Ellenki College of Engineering and Technology, Patelguda village, Ameenpur,

      Sangareddy, Telangana state, India., JNTUH College of Engineering, JNTUH Kukatapally, Hyderabad, Telangana state, India.
      Page No: 115-124
      DOI:20.19001.JAT.2020.XI.I12.20.1775

 

19. BALANCING THE IDENTITY IN ROHINTON MISTRY’S ‘A FINE BALANCE’
       Anuj Bawara, Dr. Shashi Sharma - N.A.S Degree, College, Meerut.
       Page No: 125-134
       DOI:20.19001.JAT.2020.XI.I12.20.1776

 

20. EXECUTION OF SKILL DEVELOPMENT PROGRAMMES A WAY TOWARDS EMPOWERING YOUTH FOR

       ENTREPRENEURSHIP: AN UNFOLD STORY
       Dr Sharmistha Bhattacharjee, Dr Balu - Rajiv Gandhi National Institute of Youth Development., National Institute of Disaster Management.
       Page No: 135-142
       DOI:20.19001.JAT.2020.XI.I12.20.1777

 

21. ISSUES OF SEXUALITY, CULTURAL CLASH AND PATRIARCHAL OPPRESSION IN BAPSI SIDHWA’S CRACKING INDIA
       Dr. V. Gnanaprakasam, Dr. M. Madhavan, Dr. G. Arputhavel Raja, Dr. K. Muthuraman - Annamalai University.
       Page No: 143-147
       DOI:20.19001.JAT.2020.XI.I12.20.1778

 

22. LOGISTICS MANAGEMENT PRACTICES IN FMCG AND CONSUMER DURABLES SECTOR IN KERALA – AN EMPIRICAL STUDY
       JP Kumaradhas, M Senthil, KS Chandrasekar - Alagappa University, Karaikudi, India.,  IMK, University of Kerala, Trivandrum, India.
       Page No: 148-160
       DOI:20.19001.JAT.2020.XI.I12.20.1779

 

23. ORGANISATIONAL COMMUNICATION: THE MODES, BARRIERS AND IMPROVING EFFECTIVENESS AS ASSESSED BY EMPLOYEES
       Dr. Kabita Kumari Dash, Dr.Swayamprabha Satpathy, Prof.(Dr.) Susanta Kumar Dash -  Anusandhan University., OUAT Bhubaneshwar.
       Page No: 161-170
       DOI:20.19001.JAT.2020.XI.I12.20.1780

 

24. RACE, GENDER AND IDENTITY: A STUDY OF TONI MORRISON’S NOVELS
       Garima, Dr. Chhaya Rani - M.M.H College, Gaziabad.
       Page No: 171-176
       DOI:20.19001.JAT.2020.XI.I12.20.1781

 

25. TREND AND PROGRESS OF REGIONAL RURAL BANKS IN INDIA
       Mrs. K. VIJAYA GOWRI, Mrs HARIKA PUTTA and Dr. M. DORASWAMY NAIK - Malla Reddy College of Engineering for Woman,

       Hyderabad, Telangana State., Vignan University, Guntur, Andhra Pradesh., SBVR Degree & PG College, Badvel, Kadapa,(Dt.) AP. 
       Page No: 177-183
       DOI:20.19001.JAT.2020.XI.I12.20.1782

 

26. FINANCIAL PERFORMANCE ANALYSIS OF SELECTED MICROFINANCE INSTITUTIONS IN DELHI
       Ms. Aarti Dhanrajani - Bhagwan Parshuram Institute of Technology, New Delhi.
       Page No: 184-193
       DOI:20.19001.JAT.2020.XI.I12.20.1783

 

27. CALCULATING RISK WHILE RECRUITING A NEW EMPLOYEE
       Priyanka - Deen Bandhu Chhotu Ram University of Science and Technology, Murthal Sonipat ( Haryana).
       Page No: 194-198
       DOI:20.19001.JAT.2020.XI.I12.20.1784

 

28. Capital Adequacy, Risk and Bank Performance: Evidence from India
       Dr. Asif Pervez, Dr. Rohit Bansal - Aligarh Muslim University, Aligarh, India., Vaish College of Engineering, Rohtak, India.
       Page No: 199-212
       DOI:20.19001.JAT.2020.XI.I12.20.1785


29. Assimilation of Novel Artificial Intelligence and SVM filtering methods for Big Data classification
       Chilamakuru.Nagesh, D.Rajesh Babu, M.C.Bhanu Prasad, C.Lakshminatha Reddy - Tadipatri Engineering College, Tadipatri.
       Page No: 213-218
       DOI:20.19001.JAT.2020.XI.I12.20.1786

 

30. IRIS DETECTION AND REFORMATION SYSTEM USING NOVEL ALGORITHMS IN MACHINE LEARNING THROUGH SVM CLASSIFIERS
       Venkateshwarrao Pasam, Vijaya Madhavi Vuppu, G.Uma Maheswari, D.Saidulu - Malla Reddy Engineering College (A), Hyderabad.,

       Neil Gogte Institute of Technology, Hyderabad., Sri Indu College of Engineering Technology (A), Hyderabad.,

       Guru Nanak Institutions Technical Campus (A), Hyderabad. 
       Page No: 219-225
       DOI:20.19001.JAT.2020.XI.I12.20.1787

 

31. Phytochemical screening and In-vitro antimicrobial activity of common weeds
      Badrunnisa.S, PriyaChoubey, Maya Jose - Krupanidhi Degree College, Bangalore, Karnataka, India.
      Page No: 226-240
      DOI:20.19001.JAT.2020.XI.I12.20.1788

 

32. THERAPEUTIC PROPERTIES OF PROBIOTICS
      Guru Prasad V, Charan Raj TP, Khalid Imran - Reva University, Bangalore., Krupanidhi Degree College, Bangalore.
      Page No: 241-262
      DOI:20.19001.JAT.2020.XI.I12.20.1789

 

33. Kolb's Learning Model: An innovation towards career commitment
      Dr. Shaji Kurian, Saswata Chanda, Chandrabhanu Naik, Prof. Namrata Nanda - IFIM Business School, Bangalore.
      Page No: 263-282
      DOI:20.19001.JAT.2020.XI.I12.20.1790

 

34. Impact of Mental Accounting Bias on Stock Market Integration
      Prof. Priya Angle, Sharanya Konidala, Dharmana Ujwal, Vishnu B, Dr. Siddharth Misra - IFIM Business School, Bangalore.
      Page No: 283-304
      DOI:20.19001.JAT.2020.XI.I12.20.1791

 

35. A COMPREHENSIVE STUDY BASED ON IDS FOR MOBILE AD-HOC NETWORKS WITH PSO and MNC
      Sharanabasappa C Gandage,  Dr Trayambak Hirwarkar,  Dr.Nagesh Salimath, Rakesh B. Huded -  Sehore,Madhya Pradesh.,

      PDA College of Engineering, Kalaburagi.
      Page No: 305-310
      DOI:20.19001.JAT.2020.XI.I12.20.1792

 

36. EFFECT OF YOGIC PRACTICES ON VITAL CAPACITY AMONG UNIVERSITY LEVEL PLAYERS
      Dr.T.P.YOKESH -  Alagappa University College of Physical Education, Karaikudi, Tamilnadu, India.
      Page No: 311-314
      DOI:20.19001.JAT.2020.XI.I12.20.1793

 

37. EFFECT OF YOGIC AND RECREATIONAL TRAINING ON AGILITY STRESS AND RESTING PULSE RATE AMONG INFORMATION TECHNOLOGY

      PROFESSIONALS
      DR.S.SELVALAKSHMI - Tamil Nadu Physical Education and Sports University, Chennai.
      Page No: 315-322
      DOI:20.19001.JAT.2020.XI.I12.20.1794

 

38. Fault Diagnoses for Three Phase Inverter of the Power Electronic Converter using DWT and MANFIS
      Mrs.Sujatha S,  Ms. Hyma H S - BMCE, Sasthamcotta.
      Page No: 323-336
      DOI:20.19001.JAT.2020.XI.I12.20.1795

 

39. An R-OPID controller for speed control of Brushless DC motors for energy conservation of electrical machines
      Mrs. Chinnu U S, Mrs.Shyma S - BMCE, Sasthamcotta.
      Page No: 337-349
      DOI:20.19001.JAT.2020.XI.I12.20.1796

 

40. An MSSO based optimized low noise amplifier for biomedical application
      Mr.Vishu V, Mrs.Priya A Geevarghese - BMCE, Sasthamcotta
      Page No: 350-360
      DOI:20.19001.JAT.2020.XI.I12.20.1797

 

41. A secure SHA-MECC based privacy preserving data aggregation system with fault tolerance for smart grids
      Mrs.Shyma S, Mrs.Sujatha S - BMCE, Sasthamcotta
      Page No: 361-374
      DOI:20.19001.JAT.2020.XI.I12.20.1798

 

42. An efficient low noise amplifier for biomedical applications based on LCSA
      Mr.Vishu V, Mrs.Karthika M S - BMCE, Sasthamcotta
      Page No: 375-385
      DOI:20.19001.JAT.2020.XI.I12.20.1799

 

43. A prediction horizon in control technique of the DC-DC boost converter based on DLMNN
      Mrs.Karthika M S, Mrs.Sonia Dathan - BMCE, Sasthamcotta
      Page No: 386-396
      DOI:20.19001.JAT.2020.XI.I12.20.1780

 

44. A new process control method for compensation of voltage sags based on the multifunctional dynamic voltage restorer
      Mrs.Chinnu U S, Mrs. Priya A Geevarghese - BMCE, Sasthamcotta
      Page No: 397-409
      DOI:20.19001.JAT.2020.XI.I12.20.1781

 

45. An IDCNN based prediction horizon in extended state model of control technique of the converters
      Mrs.Sonia Dathan, Ms.Hyma H S - BMCE, Sasthamcotta
      Page No: 410-421
      DOI:20.19001.JAT.2020.XI.I12.20.1782

 

46. A Study of the Impact of Capital Social Responsibility Expenditure on Financial Performance of Automobile firms in India
      Suchita Shukla - STEP-HBTI, Kanpur.
      Page No: 422-425
      DOI:20.19001.JAT.2020.XI.I12.20.1783

 

47. HUMAN CLONING IN KAZUO ISHIGURO’S NOVEL ‘NEVER LET ME GO’
      Biman Mondal and Dr. Aju Aravind - Haldia Institute of Technology., Indian Institute of Technology (ISM) Dhanbad.
      Page No: 426-431
      DOI:20.19001.JAT.2020.XI.I12.20.1784

 

48. A STUDY ON FINANCIAL FRAUDS IN BANKING SECTOR
      Dr. P. Sai Rani, Dr. K. Martina Rani and Mr. Ramesh Babu Nemani - SBE, Attapur, Hyderabad., St. Josephs Degree and PG College Abids,

      Hyderabad.
      Page No: 432-442
      DOI:20.19001.JAT.2020.XI.I12.20.1785

 

49. COMPARATIVE ANALYSIS ON CUSTOMER RETENTION STRATECIES IN STOCK BROKING FIRM
      Dr. Osman Bin Salam - Anwarul uloom college of Business Management, Hyderabad.
      Page No: 443-452
      DOI:20.19001.JAT.2020.XI.I12.20.1786

 

50. SERVICE QUALITY AND PATIENTS SATISFACTION: PRIMARY HEALTH CARE CENTERS IN RURAL KARNATAKA
      Dr. Sathyanarayana, Prof. Veena Shenoy and Prof. Sudhindra Gargesa - MPBIM, Bangalore., ISBR B School, Bangalore.
      Page No: 453-471
      DOI:20.19001.JAT.2020.XI.I12.20.1787

 

51. JOB STRESS AMONG BANK EXECUTIVES: AN EMPIRICAL STUDY
      Aditi Kejriwal - J. B. College, Jorhat
      Page No: 472-480
      DOI:20.19001.JAT.2020.XI.I12.20.1788

 

52. IRRATIONAL BEHAVIOR OF INDIVIDUAL HOUSEHOLD INVESTORS: DOES THE COGNITIVE BIASES INFLUENCE THE INVESTMENT DECISION?
      Dr. P. Vijayalakshmi and R. Sathishkumar - Annamalai University, Annamalainagar.
      Page No: 481-503
      DOI:20.19001.JAT.2020.XI.I12.20.1789

 

53. CEO Power, Ownership Structure and Firms' Performance: Evidence from GCC Listed Firms
      Gaafar Mohamed Abdalkrim and Chokri Zehri - College of Science and Humanity- Al Sulail, Prince Sattam Bin Abdulaziz University, Saudi Arabia
      Page No: 504-512
      DOI:20.19001.JAT.2020.XI.I12.20.1790
 

54. INFLUENCE OF YOGIC PRACTICES ON LIPID PROFILE OF MIDDLE AGED MEN
       Dr. Sandeepkumar P.S, Mr. Sharmeslal T.V - Kannur University.
       Page No: 513-518
       DOI:20.19001.JAT.2020.XI.I12.20.1791

 

55. NATURE A PLACE OF INTER-CONNECTEDNESS IN THE SELECT POEMS OF MARY OLIVER
       A. Arockia Joseph Raj, Dr. K. Muthuraman - Government Arts College (Men), Krishnagiri, Tamilnadu, India., Annamalai University,

       Annamalainagar, Chidambaram, Tamilnadu, India.
       Page No: 519-522
       DOI:20.19001.JAT.2020.XI.I12.20.1792

 

56. Androcentrism in Indian sports
      Bijit Das - Dibrugarh University, Dibrugarh, Assam, India.
      Page No: 523-532
      DOI:20.19001.JAT.2020.XI.I12.20.1793

 

57. WHY CUSTOMERS HELP: AN EXPLORATORY ANALYSIS OF CUSTOMER VOLUNTARY BEHAVIOR IN BANKS
      Dr. Harsandaldeep Kaur - Guru Nanak Dev University, Amritsar, Punjab, India.
      Page No: 529-535
      DOI:20.19001.JAT.2020.XI.I12.20.1794

 

58. EVOLUTION OF CUSTOMER SATISFACTION INDEX AS A PERFORMANCE METRIC: A COMPREHENSIVE REVIEW
      Ragu Prasadh Rajendran, C. Joe Arun -  Loyola Institute of Business Administration, 1, Sterling Road, Nungambakkam, Chennai.
      Page No: 536-550
      DOI:20.19001.JAT.2020.XI.I12.20.1795

 

59. IMPACT OF LABOUR WELFARE MEASURES ON ECONOMIC FACTORS: AMONG UNORGNISED CONSTRUCTION WORKERS IN KERALA.
      Dr.Simi SV,  Dr K S Chandrasekar - IMK, University of Kerala.
      Page No: 551-560
      DOI:20.19001.JAT.2020.XI.I12.20.1796

 

60. FINANCIAL SERVICES FOR THE ECONOMIC GROWTH AND DEVELOPMENT
      Dr Sogra khatoon - Brindavan College, Bengaluru, India.
      Page No: 561-567
      DOI:20.19001.JAT.2020.XI.I12.20.1797

 

61. FACTORS INFLUENCING THE PRACTICE OF EMARKETING THROUGH WEB CHANNELS IN ETHIOPIA
      Dr. K. S. Chandrasekar, Essayas Taye Lemma, Dr. M. Senthil, J. P. Kumaradhas - Institute of Management in Kerala (IMK), University of

      Kerala, Trivandrum.,  Alagappa University, Karaikudi.
      Page No: 568-575
      DOI:20.19001.JAT.2020.XI.I12.20.1798

 

62. PHOTOINDUCED DEFECT FORMATION IN PRISTINE AND DOPED CsPbBr3 PEROVSKITE.
      IBRAHIM SHARAF, ANNA SHURUHINA, IRINA KOMAROVA, ALEXEI EMELINE - Saint-Petersburg State University Saint-Petersburg Russia.,

      Al-Azhar University, Assiut, Egypt.
      Page No: 576-580
      DOI:20.19001.JAT.2020.XI.I12.20.1799

 

63. IMPACT OF EXTRINSIC REWARD SYSTEM ON THE MOTIVATION LEVELS OF EMPLOYEES. (A STUDY OF THE EMPLOYEES IN SELECT

      MULTISPECIALITY HOSPITALS IN BANGALORE)
      Dr. Y. Rajaram, Pruthvi.N - RIMS, Bangalore.,  Tumkuru University.
      Page No: 581-607
      DOI:20.19001.JAT.2020.XI.I12.20.1800

 

64. QUANTUM METEOROLOGY: FACTOR ANALYSIS OF THE THREE-HOUR MEASUREMENTS OF FOUR METEOROLOGICAL PARAMETERS

       FOR THE YEARS 2012-2018
      P.M. Mazurkin, A.I. Kudryashova - Volga State University of Technology, Yoshkar-Ola
      Page No: 608-625
      DOI:20.19001.JAT.2020.XI.I12.20.1801
 

65. THE STUDY ON IMPORTANCE OF REVERSE LOGISTICS IN E-COMMERCE BUSINESS
       Dr. Shailendrakumar Kale, Mr. Prateek Shrivastava, Mr. Navin Bhat - Thakur Institute of Management Studies and Research, Mumbai.
       Page No: 626-633
       DOI:20.19001.JAT.2020.XI.I12.20.1802

 

66. SOCIO-ECONOMIC IMPLICATIONS OF COMPETITION LAW AND POLICY IN INDIA
       Md. Zafar Mahfooz Nomani, Aijaj Ahmed Raj - Aligarh Muslim University, Aligarh (U.P./India)., Rama University, Kanpur (U.P./India).
       Page No: 634-638
       DOI:20.19001.JAT.2020.XI.I12.20.1803

 

67. MAJOR REAL ESTATE FRAUDS IN INDIA AND GOVERNMENTS INTERVENTION
       Ramesh Kumar Agarwal, Dr. Manish Srivastava - The Assam Kaziranga University, Jorhat, Assam.
       Page No: 639-647
       DOI:20.19001.JAT.2020.XI.I12.20.1804

 

68. THE SHIFT TO IND AS FROM PREVIOUS ACCOUNTING STANDARD: A PERSPECTIVE FROM ACCOUNTING PROFESSIONALS
       Madhu Bala Sharma, Dr. Prateek Gupta -  Dr. APJ Abdul Kalam Technical University, Lucknow., 
       Page No: 648-658
       DOI:20.19001.JAT.2020.XI.I12.20.1805

 

69. ANNOUNCEMENT EFFECT OF STOCK SPLIT ON PRICE BEHAVIOUR AND MARKET LIQUIDITY OF SHARES: A STUDY
      Anshu Burnwal, Dr. Debdas Rakshit - The University of Burdwan, Burdwan, West Bengal.
      Page No: 659-671
      DOI:20.19001.JAT.2020.XI.I12.20.1806

 

70. Dynamics of Selection of Management Institute with special reference to Students and Parents: A Study of Mumbai Metropolitan city
      Arti Sharma, Dr. Priyanka Vijay, Dr. Hiresh Luhar - Banasthali Vidhyapith, Rajasthan., VIVA Institute of Management and Research, Mumbai.
      Page No: 672-680
      DOI:20.19001.JAT.2020.XI.I12.20.1807

 

71. A STUDY ON DAIRY STATUS OF TRIPURA
      Dr. Miltan Kumar Acharjee -  Dhalai, Govt.of Tripura.
      Page No: 681-685
      DOI:20.19001.JAT.2020.XI.I12.20.1808

 

72. CONTEMPORARY IRAN – UNITED STATES ANTAGONISM: CONSEQUENCE IN SPECIAL REFERENCE TO INDIA
      Dr. Anita Kumari - Gujarat National Law University, Gandhinagar.
      Page No: 686-695
      DOI:20.19001.JAT.2020.XI.I12.20.1809

 

73. IMPACT OF DEMOGRAPHIC FACTORS ON STORE COMMITMENT (STORE LOYALTY, SHARE OF WALLET, STORE PREFERENCE AND SHARE OF

      VISIT )
      Dr. Shriram S. Dawkhar - Sinhgad Institute of Business Administration & Research, Kondhwa, Pune.
      Page No: 696-703
      DOI:20.19001.JAT.2020.XI.I12.20.1810

 

74. IMPACT OF BRAND EXPERIENCE AND SATISFACTION ON CONSUMER’S BRAND LOYALTY: AN ANALYTICAL STUDY IN ELECTRONIC

      CONSUMER DURABLE INDUSTRY
      Sunny Dawar and Sunishtha Dhaka -  Manipal University Jaipur, Rajasthan.
      Page No: 704-713
      DOI:20.19001.JAT.2020.XI.I12.20.1811

 

75. GST IN INDIAN CONTEXT
      Dr. Swamy T N V R, Dr. Rajesh Mamilla - VIT BS, Vellore Institute of Technology, Vellore, Tamilnadu.
      Page No: 714-722
      DOI:20.19001.JAT.2020.XI.I12.20.1812

 

76. RESTRUCTURING AND REPUTATION MANAGEMENT OF SCHOOLS
      Dr. Priti Verma, Anjali Trivedi - Sharda University, Greater Noida (U. P.).
      Page No: 723-738
      DOI:20.19001.JAT.2020.XI.I12.20.1813

 

77. Effects of Environmental Changes on Ecotourism in Darjeeling
       Mrs. Angela Victor, Dr. Subhan Singh Baghel - Devi Ahilya University, Indore., Maharaja Bhog Shaskiya Snatkottar Mahavidyalaya, Dhar.
       Page No: 739-745
       DOI:20.19001.JAT.2020.XI.I12.20.1814

 

78. The Role of Genghis Khan in the Promotion of Mongolian Buddhism and Mongolian Identity
       Sandhya Mishra
       Page No: 746-751
       DOI:20.19001.JAT.2020.XI.I12.20.1815

 

79. A Study on Employees’ Internal Factors Influencing Employee Engagement Practices in Corporate Hospitals of Hyderabad
       K. Sandeep Reddy, Dr. C. Suresh, Dr. P. Siva Prasad - Bharathidasan University, Tamil Nadu., St. Martin’s Engineering College.
       Page No: 752-757
       DOI:20.19001.JAT.2020.XI.I12.20.1816

 

80. AN EFFICIENT DESIGN AND DEVELOPMENT OF A MULTI PURPOSE AGRO MACHINE
       JAYASHREE KURAKULA - SRI INDU INSTITUTE OF ENGINEERING & TECHNOLOGY,R.R. DIST, IBRAHIMPATNAM, TELANGANA.
       Page No: 758-767
       DOI:20.19001.JAT.2020.XI.I12.20.1817
 

81. Geoscience Evidence Gaps and Integrated Environmental Management
       Dr. D. K. Agrawal- Deemed to be University, Karad, Maharashtra.
       Page No: 768-773
       DOI:20.19001.JAT.2020.XI.I12.20.1818

 

82. Strategies for Global Sustainable Developments through Geosciences
      Dr. D. K. Agrawal - Deemed to be University, Karad, Maharashtra.
      Page No: 774-781
      DOI:20.19001.JAT.2020.XI.I12.20.1819

 

83. Conflux of Product dependency and service in effectiveness of retailer in the channel of distribution in lighting industry with special

       reference to Bangalore City
       Sateesh Kumar T K, Dr. Guru Basava Aradhya - Bharathiar University., Christ Universtiy, Lavasa, Pune.
       Page No: 782-789
       DOI:20.19001.JAT.2020.XI.I12.20.1820

 

84. Empirical Study on Perception of consumers about Online Shopping
       C. Surendhranatha Reddy, Dr. Guru Basava Aradhya -  Kristu Jayanti College, Bangalore., Bharathiar University, Coimbatore, Tamilnadu.
       Page No: 790-796
       DOI:20.19001.JAT.2020.XI.I12.20.1821

 

85. Innovations in Teaching-Learning and Evaluation: An Overview of Processes Undertaken at CHRIST (Deemed to be University)
       Jyothi Kumar, Vineeth M, Vijayalaya Srinivas, Viji B, Meghna Mudaliar - CHRIST (Deemed to be University).
       Page No: 797-807
       DOI:20.19001.JAT.2020.XI.I12.20.1822

 

86. Does indirect tax revenue influence FDI affecting GDP? An empirical analysis with reference to Automobile industry
       Dr. Rashmy Moray, Dr. Vanishree Pabalkar, Amar Patnaik - Symbiosis International (Deemed) University.
       Page No: 808-828
       DOI:20.19001.JAT.2020.XI.I12.20.1823

 

87. Food Security in India: A critical study on its Issus, Efforts and Challenges
       Kaushik Chetia - Dibrugarh University.
       Page No: 829-836
       DOI:20.19001.JAT.2020.XI.I12.20.1824

 

88. THE THEME OF RACIAL DISCERNMENT IN NTOZAKE SHANGE’S CHOREODRAMAS
       T.Saranya, Dr. B. Visalakshi - E. R .K. Arts & Science College, Erumiyampatti, Dharmapuri, Tamil Nadu, India.
       Page No: 837-843
       DOI:20.19001.JAT.2020.XI.I12.20.1825
 

89. Work Related Factors contributing to Obesity in North India - A New Paradigm
       Mohammad Ehteshamuddin, Dr. Vijayendra Gupta - Sangam University, Rajasthan., Sangam University, Bhilwara, Rajasthan.
       Page No: 844-859
       DOI:20.19001.JAT.2020.XI.I12.20.1826

 

90. EVALUATION OF MINING HIGH SPEED DATA STREAMS WITH VARIOUS ADVANCED DECISION TREE ALGORITHMS
       Dr T KUMARESAN, K GURNADHA GUPTA, ALAMPALLY SREE DEVI, KASTURI ANOOPAMA - SRI INDU COLLEGE OF ENGINEERING AND

       TECHNOLOGY, IBRAHIMPATNAM, TELANGANA.
       Page No: 860-866
       DOI:20.19001.JAT.2020.XI.I12.20.1827
 

91. Particle Swarm Optimization Algorithm Combined with Genetic Algorithm, Gravitational Search Algorithm and Dynamic Cauchy

       Mutation for Power Loss reduction
       Dr. Kanagasabai Lenin - Prasad V.Potluri Siddhartha Institute of Technology, Kanuru, Vijayawada, Andhra Pradesh.
       Page No: 867-872
       DOI:20.19001.JAT.2020.XI.I12.20.1828

 

92. Solving Optimal Reactive Power Problem by Magnetic Charged System Search Algorithm
       Dr. Kanagasabai Lenin - Prasad V.Potluri Siddhartha Institute of Technology, Kanuru, Vijayawada, Andhra Pradesh.
       Page No: 873-877
       DOI:20.19001.JAT.2020.XI.I12.20.1829

 

93. Diminution of Active Power Loss by Cooperative Animal Performance Algorithm
       Dr. Kanagasabai Lenin - Prasad V.Potluri Siddhartha Institute of Technology, Kanuru, Vijayawada, Andhra Pradesh. 
       Page No: 878-882
       DOI:20.19001.JAT.2020.XI.I12.20.1830

 

94. Factual Power Loss Reduction by Amplified Seeker Optimization Algorithm
       Dr. Kanagasabai Lenin - Prasad V.Potluri Siddhartha Institute of Technology, Kanuru, Vijayawada, Andhra Pradesh.
       Page No: 883-887
       DOI:20.19001.JAT.2020.XI.I12.20.1831

 

95. Factual Power Loss Reduction by Amplified Bat Algorithm
      Dr. Kanagasabai Lenin - Prasad V.Potluri Siddhartha Institute of Technology, Kanuru, Vijayawada, Andhra Pradesh.
      Page No: 888-892
      DOI:20.19001.JAT.2020.XI.I12.20.1832

 

96. Stochastic Comparisons of Series and Parallel Systems with Topp-Leone Generated Family of Distributions
       Amit Kumar Misra, Ruby Chanchal, Vaishali Gupta - Babasaheb Bhimrao Ambedkar University, Lucknow.
       Page No: 893-906
       DOI:20.19001.JAT.2020.XI.I12.20.1833

 

97. Learner’s Drop out in the Distance Learning Programme: A Case Study of the Institute of Distance and Open Learning, Gauhati

       University
       Dr. Dulumoni Goswami, Dr. Sangita Barman - Gauhati University,Assam, India., Saraighat College, Guwahati, Assam, India.
       Page No: 907-917
       DOI:20.19001.JAT.2020.XI.I12.20.1834

 

98. KHADI VILLAGE INDUSTRY: CASE STUDY
       Dr. N.Lalitha, Dr. Shaik Shamshuddin, Dr.T.Venkateswarulu, K.V.Sandhyavani - GITAM Deemed to be University.
       Page No: 918-932
       DOI:20.19001.JAT.2020.XI.I12.20.1835

 

99. A STUDY OF EMPLOYEE STIMULUS IN ASSOCIATION
       DR ANKUR JAIN, DR BHUWAN GUPTA -  Alwar (Raj.)., Modern Institute of Technology & Research Centre , Alwar,(Raj) India.
       Page No: 933-938
       DOI:20.19001.JAT.2020.XI.I12.20.1836

 

100. STUDY OF FACTORS AFFECTING EMPLOYEE SATISFACTION AND THEIR IMPACT ON THE ORGANIZATION
         Vikas Mahalawat, Dr. Bharti Sharma - SGV University, Jaipur.,  International Institute of Informatics & Management, Jaipur.
         Page No: 939-945
         DOI:20.19001.JAT.2020.XI.I12.20.1837

 

101. A STUDY OF CONSUMER’S PERCEPTIONS IN ON-LINE SHOPPING
        NITESH INDORIYA - Modern Institute of Technology & Research Centre , Alwar,(Raj) India.
        Page No: 946-949
        DOI:20.19001.JAT.2020.XI.I12.20.1838

 

102. The effect of Servant Leadership on the Psychological Well-Being of employees: A Descriptive Study of MSME automation Company
         Dr. Suman Pathak, Devpriya Dey -  MATS Institute of Management and Entrepreneurship Bangalore.,  Bharathidasan University,

        Tiruchirappalli, Tamil Nadu.
        Page No: 950-975
        DOI:20.19001.JAT.2020.XI.I12.20.1839

 

103. TRENDS IN CORPORATE DISCLOSURE PRACTICES: A META ANALYSIS
         PREETINDER KAUR, DR RAVINDER KUMAR GUPTA - UNIVERSITY OF DELHI, DELHI.
         Page No: 976-995
         DOI:20.19001.JAT.2020.XI.I12.20.1840

 

104. A STUDY ON INVESTOR'S DECISION TO INVEST IN CAPITAL MARKET IN BOOM AND RECESSION ECONOMIC ERA - A REVIEW OF

         LITERATURE
         POORNIMA. P - Tumkur University, Tumkur.
         Page No: 996-1008
         DOI:20.19001.JAT.2020.XI.I12.20.1841

 

105. Performance Modeling & Reliability Analysis of Demand and Supply Model
         Shalini Jindal, Dr. Reena Garg, Dr. Tarun Kumar Garg, Yashasvi Garg - J.C. BOSE University of Science and Technology YMCA Faridabad.
         Page No: 1009-1014
         DOI:20.19001.JAT.2020.XI.I12.20.1842

 

106. IMPACT OF GLOBALIZATION ON EXPORT OF INDIAN AGRICULTURAL PRODUCES
         Dr. Harjinder Pal Singh Saluja, Pratik Kumar Sharma - Govt. V.Y.T. PG Autonomous College, Durg, Chhattisgarh, India.
         Page No: 1015-1021
        DOI:20.19001.JAT.2020.XI.I12.20.1843

 

107. A STUDY ON THE IMPACT OF DEMONETIZATION ON CONSUMER BUYING BEHAVIOUR WITH REFERENCE TO CONSUMER

        GOODS IN NAMAKKAL DISTRICT
        Dr.D.Kanchana, N.Rajeswari -  Arignar Anna Govt.Arts College, Namakkal.
        Page No: 1022-1028
        DOI:20.19001.JAT.2020.XI.I12.20.1844

 

108. CUSTOMER PERCEPTIONS OF DIMENSIONS OF ONLINE BANKING SERVICES
        S.Akilandeswari, Dr. AL. Malliga - Mother Teresa Women’s University, Kodaikanal, Dindigul District, Tamil Nadu.
        Page No: 1029-1038
        DOI:20.19001.JAT.2020.XI.I12.20.1845

 

109. PROBLEMS AND PROSPECT OF RIG ENTREPRENEURS WITH SPECIAL REFERENCE TO NAMAKKAL DISTRICT
        Dr.D.Kanchana, S.Haridass -  Arignar Anna Govt.Arts College, Namakkal.
        Page No: 1039-1047
        DOI:20.19001.JAT.2020.XI.I12.20.1846

 

110. Impact of Five A’s of Tourism on Tourist Loyalty in Tamil Nadu Tourism with reference to Coimbatore City
        Dr.S.Ramesh, Dr.S.Muralidhar - Jain (Deemed-to-be University), Bengaluru.
        Page No: 1048-1055
        DOI:20.19001.JAT.2020.XI.I12.20.1847

 

111. Factors affecting the Ethical behaviour of Physicians at workplace in India - An empirical study on the select hospitals of Assam
        Dr. Shailendra Kumar, Bishal Bhuyan, Sanghamitra Choudhury - Sikkim University, Gangtok, Sikkim.
        Page No: 1056-1067
        DOI:20.19001.JAT.2020.XI.I12.20.1848

 

112. A Perception towards Financial Literacy Measures among Rural Women in Kanyakumari District
        Mahesh Kumar T, Dr. M. Jegadeeshwaran - Christ (Deemed to be University), India., Bharathiar University, Coimbatore.
        Page No: 1068-1075
        DOI:20.19001.JAT.2020.XI.I12.20.1849

 

113. Business Process Outsourcing: A Gender Divide Approach
         Dr. Shikha Jyoti Deka -  Progressive Education Society’s Modern College of Arts, Science and Commerce, Shivajinagar, Pune
         Page No: 1076-1084
         DOI:20.19001.JAT.2020.XI.I12.20.1850

 

114. Work Engagment and Burnout: A Study on Tunover Intention Among Educators
         Samini Varghese, Dr. Jyothi Kumar - Christ University, Bangalore.
         Page No: 1085-1093
         DOI:20.19001.JAT.2020.XI.I12.20.1851

 

115. Do Recruiter Characteristics Lead to Employee Burnout?
         Dr. Swati Amit Vispute, Dr. Sanjay Krishnapratap Pawar - Symbiosis Institute of Management Studies, SIU, Pune.
         Page No: 1094-1103
         DOI:20.19001.JAT.2020.XI.I12.20.1852

 

116. Psychological Well Being of Young Adults: The Role of Hope and Optimism
         Ramnath, Sandeep Singh - GJUS&T, Hisar.
         Page No: 1104-1114
         DOI:20.19001.JAT.2020.XI.I12.20.1853

 

117. The Golden Revolution: New Energy Paradigm of Synergies and Complementarities for India and Brazil
          JOSEPHINE DIAS - Govt. of Goa College of Arts, Science and Commerce Quepem Goa and Research Scholar at Centre for Latin American

         Studies (CLAS), Goa University
         Page No: 1115-1121
         DOI:20.19001.JAT.2020.XI.I12.20.1854

 

118. Student Politics in Assam with Special Reference to All Assam Student’s Union : 1967-1985
         Dr.Shirumoni Baruah - B. Borooah College, Ulubari, Guwahati-7.
         Page No: 1122-1129
         DOI:20.19001.JAT.2020.XI.I12.20.1855

 

119. Total Interpretive structural modelling and MICMAC analysis of Social recruiting in revolutionizing HR
         Dr. Archana Singh, Prof. Nehajoan Panackal - Pune Affiliated to Symbiosis International (Deemed University).
         Page No: 1130-1139
         DOI:20.19001.JAT.2020.XI.I12.20.1856

 

120. Neuro - Trajectories in Managerial Decisions 
         Colonel (Dr) Jyotirmaya Satpathy, Prof (Dr) P C Neena - National Defence Academy, Pune., Christ University, Lavasa.
         Page No: 1140-1147
         DOI:20.19001.JAT.2020.XI.I12.20.1857
 

121. Sustainable Tourism Marketing in Digital Era
        Dr. Niyat Shetty - Sasmira’s Business School
        Page No: 1148-1153
        DOI:20.19001.JAT.2020.XI.I12.20.1858

 

122. Use of Mobiles by Urban Customers to Buy Goods Online
        Dr. Ritu Bhattacharyya, Tripurari Jha, Abeda Shaikh, Vaishali Kothiya - SASMIRA’s Institute of Commerce & Science.
        Page No: 1154-1161
        DOI:20.19001.JAT.2020.XI.I12.20.1859

 

123. A Study of Opportunities and Challenges Faced Towards Sustainability of Digital Payment Banks in India
        Subodh Sakpal, Dr. Rashmi Soni - Oriental Institute of Management, University of Mumbai, Mumbai., K. J. Somaiya Institute of Management

        Studies and Research, Mumbai.
        Page No: 1162-1170
        DOI:20.19001.JAT.2020.XI.I12.20.1860

 

124. Emerging Trends of E-Learning in Indian Higher Education: Challenges and Opportunities
        Sampurna Mehta, Pooja Tiwari, Farhat Maniyar, Dr. Tazyn Rahman - SASMIRA’s Institute of Commerce & Science, Mumbai., Institute of

        Technology and Science, Mohan Nagar, Ghaziabad
        Page No: 1171-1176
        DOI:20.19001.JAT.2020.XI.I12.20.1861

 

125. Profitability Evaluation of Selected Public Sector Banks Using TOPSIS
        Dr. T. A. Jayachitra, Dr. K. T. Geetha - Avinashilingam Institute for Home Science and Higher Education for Women, Coimbatore.
        Page No: 1177-1187
        DOI:20.19001.JAT.2020.XI.I12.20.1862

 

126. Algorithmic Trading- Changing The Paradigm of Stock Trading in The Indian Capital Market
         Shubhashree Acharya, Dr. Anuradha. P - CHRIST (Deemed to be University), Bangalore.
         Page No: 1188-1192
         DOI:20.19001.JAT.2020.XI.I12.20.1863

 

127. Artificial Intelligence in Human Resource Management: A Qualitative Study in the Indian Context
         Eric Premnath and Arun Antony Chully - Christ (Deemed to be University), Lavasa, Pune, India.
         Page No: 1193-1205
         DOI:20.19001.JAT.2020.XI.I12.20.1864

 

128. Trust the System – Blockchain Technologyand its Application in Education
         Ms. Smita Mehendale, Dr. Aakash Kamble - Constituent of Symbiosis International (Deemed University), Pune, India., Indira Global Business

         School, Pune, India.
         Page No: 1206-1213
         DOI:20.19001.JAT.2020.XI.I12.20.1865

 

129. Factors Affecting Customer Perceptions and Behavioural Intention of Internet Banking
         Christy Dominic, Jossy George - CHRIST (Deemed to be University), India.
         Page No: 1214-1221
         DOI:20.19001.JAT.2020.XI.I12.20.1866

 

130. Drivers of Value Creation : A Study on 3M India Ltd
         Ms. Soumya V, Ms. Bhavishya Sajith - Christ (Deemed to be University), Lavasa.
         Page No: 1222-1232
         DOI:20.19001.JAT.2020.XI.I12.20.1867

 

131. Interaction of Gold and Oil Prices With The Sectoral Indices: A Case Study From NSE India
         Amala Siby, Teresa Rose Tommy, Nirmal Dominic - CHRIST (Deemed to be University)., KPMG GDC., Concero Solutions.
         Page No: 1233-1241
         DOI:20.19001.JAT.2020.XI.I12.20.1868

 

132. Factors influencing the socio-economic condition of labourers in Coimbatore District
         Chandrasekaran V, Dr Samudhra Rajakumar C, Dr Joshua Selvakumar J - Annamalai University, Annamalainagar, Tamil Nadu.
         Page No: 1242-1253
         DOI:20.19001.JAT.2020.XI.I12.20.1869

 

133. Self Renewal of B-School Faculty Fraternity – A Diagnostic Exercise and first and the final option – Case prepared
         Prof.Dr.R.K.Vaithiyanathan - Affiliated to Bangalore North University and Bharathiar University, Coimbatore, Bangalore.
         Page No: 1254-1264
         DOI:20.19001.JAT.2020.XI.I12.20.1870

 

134. EXPLORING THE BALANCE OF FAMILY, LIFE AND WORK PRACTICES IN ORGANIZATIONS: WITH SPECIAL REFERENCE TO L & T

         LTD.,CHENNAI.
         Dr. Arockia Mary. R, P. Nicola Prakash - Sacred Heart College (Autonomous), Tirupattur District, Tamil Nadu.
         Page No: 1265-1275
         DOI:20.19001.JAT.2020.XI.I12.20.1871

 

135. The Business of Education: A Case Study “Education is the process of selling someone on books” - Douglas Wilson
         Manohar Kapse, Jeanne Poulose, Vinod Sharma, Sanjib Bhattacharjee - CHRIST (Deemed to be University), Bangalore.
         Page No: 1276-1285
         DOI:20.19001.JAT.2020.XI.I12.20.1872

 

136. Impact of Cultural Clash and Cultural Reorientation in Monica Ali’s Brick Lane
         Dr. M. Madhavan, Dr. G. Arputhavel Raja, Dr. K. Muthuraman, Dr. V. Gnanaprakasam - Annamalai University.
         Page No: 1286-1294
         DOI:20.19001.JAT.2020.XI.I12.20.1873

 

137. CITIZEN OUTSIDER: RECTIFYING THE FAULTLINES IN THE CASE OF WEST PAKISTAN REFUGEES IN JAMMU & KASHMIR
         Dr. Arvind Jasrotia, Nitan Sharma, Rinnie Mahajan - University of Jammu, Jammu.
         Page No: 1295-1312
         DOI:20.19001.JAT.2020.XI.I12.20.1874

 

138. ASSET-LIABILITY MANAGEMENT AT ANDHRA PRADESH STATE FINANCIAL CORPORATION, HYDERABAD
         Dr. P. Hima Jagathi - Aurora’s PG College, Hyderabad.
         Page No: 1313-1329
         DOI:20.19001.JAT.2020.XI.I12.20.1875

 

139. Intuitionistic Fuzzy Translations of n-fold H- ideals of BCK- Algebra
         B. Satyanarayana, V. Jaya Sree and U. Bindu Madhavi - Acharya Nagarjuna University, Nagarjuna Nagar, A.P., India., Krishna University

         Dr.MRAR.P.G.Centre, Nuzvid, A.P., India. 
         Page No: 1330-1335
         DOI:20.19001.JAT.2020.XI.I12.20.1876

 

140. STUDY HABITS AMONG SCHOOL STUDENTS AND ITS RELEVANCE TO TEACHER EDUCATION
        Dr. Lynda Zohmingliani, Lalmuankimi, Prof. H. Malsawmi, Dr. Lalmuanzuali - Mizoram University; lynda.
        Page No: 1336-1347
        DOI:20.19001.JAT.2020.XI.I12.20.1877

 

141. Bianchi Type I Inflationary Cosmological Model with Bulk Viscosity in General Relativity
         Sanjay Sharma, Dr. Laxmi Poonia - Manipal University Jaipur
         Page No: 1348-1354
         DOI:20.19001.JAT.2020.XI.I12.20.1878

 

142. Online and Offline Channels in Indian Life Insurance Industry: Behavioral Analysis of Individual Prospects
         Hemang Jain, Nitin Thapar, Rajeev Kumar ‘Ranjan’ - RIMT University, PUNJAB., Sanskriti University-Mathura-UP.
         Page No: 1356-1372
         DOI:20.19001.JAT.2020.XI.I12.20.1879

 

143. PROPERTIES OF UNIT REGULAR INVERSE MONOIDS
         V. K. SREEJA - Amrita Vishwa Vidyapeetham , Amritapuri, India.
         Page No: 1373-1377
         DOI:20.19001.JAT.2020.XI.I12.20.1880

 

144. T -FUZZY HYPERIDEALS OF HYPERNEAR RINGS 
         NEHA GAHLOT AND NAGARAJU DASARI - Manipal University, Jaipur, VPO-Dehmi Kala, Tehsil-Sanganer, Off Jaipur-Ajmer Expressway,

         Rajasthan, INDIA.
         Page No: 1378-1395
         DOI:20.19001.JAT.2020.XI.I12.20.1881

 

145. LAND SYSTEMS AND LAND SUITABILITY CLASSIFICATION OF THE PENNAR RIVER BASIN
         Dr.G.Rambabu, Prof.A.Krishna Kumari - Sri Krishnadevaraya University, Ananthapuramu, Andhra Pradesh, India.
         Page No: 1396-1415
         DOI:20.19001.JAT.2020.XI.I12.20.1882

 

146. A New Tool for Detection of Bacteria and Pattern Recognition by Intuitionistic Fuzzy Measure
         Sapna Gahlot, Ran Naresh Saraswat - Manipal University Jaipur, Jaipur, Rajasthan, India.
         Page No: 1416-1423
         DOI:20.19001.JAT.2020.XI.I12.20.1883

 

147. DEMOGRAPHIC IMPACT OF GREEN MARKETING & CONSUMER PERCEPTION; AN EXPERIMENT WITH BENGALURU CITY USING

         CORRESPONDANCE ANALYSIS
         Dr.A.HEMA MALINI, N.R.NARESH - Singai Sithar Ayya College in Arts & Science, Athikadu Thekkur, Tamil Nadu., Alagappa Institute of

         Management, Alagappa University, Karaikudi, TamilNadu.
         Page No: 1424-1433
         DOI:20.19001.JAT.2020.XI.I12.20.1884

 

148. Evaluation of Hydroalcoholic Extract of Strawberry Fruits on Acute Pancreatitis in Rats
        Dr.Sujatha Palatheeya, Veena Gadicherla, Dr.D.Varun, Dr.P.KrantiKumar - University College of Pharmaceutical Sciences, Palamuru University,

        Mahabubnagar- Telangana., Sri Indu Institute of Pharmacy, Sheriguda, Ibrahimpatnam-Telangana.
        Page No: 1434-1444
        DOI:20.19001.JAT.2020.XI.I12.20.1885

 

149. Impact of Merger and Acquisition Announcement on Stock Returns: Review of Literature
         Dr. R. K. Gupta, Mr. Barun Kumar Jha - PGDAV College (Eve.), University of Delhi.
         Page No: 1445-1453
         DOI:20.19001.JAT.2020.XI.I12.20.1886

 

150. A REPORT ON SOCIAL RESPONSIBILITIES OF AD CREATORS IN KERALA STATE
         K.Riyas, Dr.S.Ramya -  Srimad Andavan Arts and Science College(Autonomous),(Affiliated to Bharathidasan University),Tiruchirappalli,

         Tamil Nadu,Inida.
         Page No: 1454-1463
         DOI:20.19001.JAT.2020.XI.I12.20.1887

 

151. SOCIO-ECONOMIC BACK GROUND STUDY OF KERALA TOURISTERS-A ANALYTICAL STUDY
         Mr. C.K.Shameem, Dr.K.Rajam - Srimad Andavan Arts and Science College (Autonomous), Affiliated to Bharathidasan University,

         Tiruchirappalli District, Tamil Nadu, India.
         Page No: 1464-1473
         DOI:20.19001.JAT.2020.XI.I12.20.1888

 

152. On finite double integrals involving a general multivariable polynomial and modified generalized multivariable I-function of Prasad
         Frederic Ayant, Y. Pragathi Kumar, N.Srimannarayana, D. Devanandam and B. Satyanarayana -  Adigrat University, Adigrat, Ethiopia.,

         Koneru Lakshmaiah Education Foundation, Vaddeswaram, AP, India., Acharya Nagarjuna University, Nagarjuna Nagar, A.P., India.
         Page No: 1474-1486
         DOI:20.19001.JAT.2020.XI.I12.20.1889

 

153. Certain class of Eulerian integrals of modified multivariable I-function of Prasad
         Frederic Ayant, Y. Pragathi Kumar, N.Srimannarayana and B. Satyanarayana - Adigrat University, Adigrat, Ethiopia.,  Koneru Lakshmaiah

         Education Foundation, Vaddeswaram, AP, India., Acharya Nagarjuna University, Nagarjuna Nagar, A.P., India.
         Page No: 1487-1493
         DOI:20.19001.JAT.2020.XI.I12.20.1890

 

154. NON-PARAMETRIC CLASSIFICATION METHODS IN IMAGE RECOGNITION
         Varlamova Lyudmila P - Tashkent University of Information Technologies, Amir Timur street, Tashkent, Uzbekistan.
         Page No: 1494-1498
         DOI:20.19001.JAT.2020.XI.I12.20.1891


155. ENRICHMENT OF E-CONTENT PACKAGE FOR LEARNING HISTORY AT HIGHER SECONDARY SCHOOL STUDENTS
         Dr.G.Muruganantham, Dr.P.Ponraj, Dr.M.Mahendraprabu - Vivekanandha College of Education, Puducherry, India., Annamalai University,

        Tamil Nadu, India., Alagappa University, Tamil Nadu, India.
        Page No: 1499-1503
        DOI:20.19001.JAT.2020.XI.I12.20.1892

 

156. FEMALE PRINCIPALS ARE DEMOCRATIC LEADERS
         Dr.C.SUBATHRA - Pioneer Kumaraswamy College, Nagercoil, Affiliated to Manonmaniam Sundaranar University, Abishegapatti, Tirunelveli,

         Tamilnadu, India.
         Page No: 1504-1511
         DOI:20.19001.JAT.2020.XI.I12.20.1893

 

157. AN ISM BASED EMPLOYER BRANDING MODEL – IN CASE OF A KPO
         RAJIV SUBRAMONIAM R - Amrita College of Engineering and Technology, Nagercoil Affiliated to Anna University, Chennai.
         Page No: 1512-1519
         DOI:20.19001.JAT.2020.XI.I12.20.1894

 

158. Understanding Higher Education in India: The New Education Policy Prospective
         Dr. Pranjal Pratim Dutta -  Golaghat Commerce College, Golaghat, Assam (India).
         Page No: 1520-1526
         DOI:20.19001.JAT.2020.XI.I12.20.1895

 

159. Community Participation in the Management and Functioning of Government Primary Schools : A Study in Darrang District of Assam
         Dr. Moyuri Sarma - Gauhati University.
         Page No: 1527-1535
         DOI:20.19001.JAT.2020.XI.I12.20.1896

 

160. CONSTRUCTION AND VLIDATION OF AN ENVIRONMENTAL AWARENESS SCALE
         Nilakshi Senapati, Prof. Neeta Kalita Barua - Dibrugarh University, Dibrugarh, Assam.
         Page No: 1536-1540
         DOI:20.19001.JAT.2020.XI.I12.20.1897

 

161. Exploring the Practices of Inclusive Education: An Ethnography of Khamtighat High School
         Barnali Saikia, Dr. Pranjal Buragohain - Dibrugarh University.
         Page No: 1541-1545
         DOI:20.19001.JAT.2020.XI.I12.20.1898

 

162. A Study on the Development of Women Entrepreneurship in Sonitpur District of Assam and the Role of Government
         Mala Mahanta and Dr. Parbin Sultana - University of Science and Technology Meghalaya (USTM), India.
         Page No: 1546-1562
         DOI:20.19001.JAT.2020.XI.I12.20.1899

 

163. METACOGNITIVE AWARENESS AND GOAL-ORIENTATION OF THE UNDER GRADUATE (U.G) STUDENTS OF DIBRUGARH DISTRICT

        OF ASSAM, INDIA
        Ms. Mitali Sonowal, Dr. Mun Kalita - Dibrugarh University, Dibrugarh, Assam, India.
        Page No: 1563-1569
        DOI:20.19001.JAT.2020.XI.I12.20.1900

 

164. ROLE OF CORPORATE GOVERANCE AND SEBI : A CRITICAL ANALYSIS
         Dr. Neetu Prakash - Guru Nanak Khalsa College for Women, Model Town, Ludhiana.
         Page No: 1570-1579
         DOI:20.19001.JAT.2020.XI.I12.20.1901

 

165. Share Repurchase and its impact on share price movement: An empirical study of Indian Firms
         Sutanuka Shaw, Payel Chatterjee, Dr. Debdas Rakshit - T.D.B College, Raniganj, West Bengal., Indian Institute of Management, Kolkata,

         West Bengal., The University of Burdwan, Bardhhaman, West Bengal
         Page No: 1580-1592
         DOI:20.19001.JAT.2020.XI.I12.20.1902

 

166. The Voice of Woman Salvation in Autobiographies by Dalit Female
         Dr. Nurjahan Rahmatullah, Nitamoni Bardaloi - Cotton University, Guwahati.
         Page No: 1593-1597
         DOI:20.19001.JAT.2020.XI.I12.20.1903

 

167. UIPATH – AN RPA TOOL
         Thanmozhe Hariharan - SIA College of Higher Education, Dombivli.
         Page No: 1598-1603
         DOI:20.19001.JAT.2020.XI.I12.20.1904

 

168. A SURVEY ON BIG DATA ANALYSIS – AN OVERVIEW
         Harshad Gupta and Shilpa Nimbre -  S.I.A College of Higher Education University of Mumbai, Dombivli (East).
         Page No: 1604-1610
         DOI:20.19001.JAT.2020.XI.I12.20.1905

 

169. AN OVERVIEW OF BLUETOOTH TECHNOLOGY IN WIRELESS SENSOR NETWORK
         Varsha Ravindran and Sunitha Joshi -  JVM’S Mehta Degree College.
         Page No: 1611-1614
         DOI:20.19001.JAT.2020.XI.I12.20.1906

 

170. A SURVEY OF MACHINE LEARNING TECHNIQUES FOR STUDENT PERFORMANCE AND PLACEMENT
         Pallavi Devendra Tawde and Dr. Sarika Chouhan - JJT University, Rajasthan.
         Page No: 1615-1619
         DOI:20.19001.JAT.2020.XI.I12.20.1907

 

171. COMPARATIVE STUDY OF ONLINE MARKETING AND OFFLINE MARKETING IN RURAL AREA: DIST. PALGHAR AND TAL. DAHANU
         Prof. Nishtha A. Kelkar and Prof. Ketal N. Kadu - P. L. Shroff College, Chinchani.
         Page No: 1620-1623
         DOI:20.19001.JAT.2020.XI.I12.20.1908

 

172. AN EMPIRICAL STUDY OF MISUSED PERSONAL DATA FROM SOCIAL MEDIA: A CASE STUDY ON THE FACEBOOK DATA USAGE IN

        THE U. S ELECTIONS
        Prof. Ranjeeta Kapoor and Prof. Angelina Cruz -  P. L. Shroff College, Chinchani.
        Page No: 1624-1632
        DOI:20.19001.JAT.2020.XI.I12.20.1909

 

173. DISASTER MANAGEMENT USING ARTIFICIAL INTELLIGENCE
         Yougendra M. More - Rohidas Patil Institute of Management Studies, Bhayandar (East).
         Page No: 1633-1637
         DOI:20.19001.JAT.2020.XI.I12.20.1910

 

174. E-MARKETING IS CONVENIENT FOR CUSTOMER: PROS AND CONS
         Prof. Nishtha A. Kelkar and Ankita P. Morend - P. L. Shroff College, Chinchani.
         Page No: 1638-1644
         DOI:20.19001.JAT.2020.XI.I12.20.1911

 

175. IOT SMART DEVICES
         Mamta Pawar and Mustufa Nullwala - JVM’S Mehta Degree College Information Technology.
         Page No: 1645-1647
         DOI:20.19001.JAT.2020.XI.I12.20.1912

 

176. ICT TOOLS – A CURRENT TREND IN EDUCATION
         Snehal Deshmukh, Sudha Lawrence and Prajakta Vaidya - Dr. B. M. N College of Home Science, (Autonomous), R.A. Kidwai Road,

         Matunga, Mumbai.
         Page No: 1648-1651
         DOI:20.19001.JAT.2020.XI.I12.20.1913

 

177. LUNG CANCER DETECTION USING NEURAL NETWORK
         Diana J. Fernandes - B. K. Birla College of Arts, Science and Commerce, Kalyan.
         Page No: 1652-1656
         DOI:20.19001.JAT.2020.XI.I12.20.1914

 

178. ROLE OF IT IN MARKETING: DIGITAL MARKETING AND ITS IMPACT ON COMMUNICATION WITH CUSTOMERS AND THEIR BUYING

         DECISION PROCESS
         Prof. Jiteshree Pramod Raut and Prof. Manali Balkrishna Churi - P. L. Shroff College, Chinchani.
         Page No: 1657-1663
         DOI:20.19001.JAT.2020.XI.I12.20.1915

 

179. ROLE OF INFORMATION TECHNOLOGY IN GROWTH OF SMALL ENTERPRENEURS
         Parveen J. Kaladiya (Solanki) and Ranjeeta Y. Kapoor - P. L. Shroff College of Arts & Comm, Chinchani, Palghar.
         Page No: 1664-1669
         DOI:20.19001.JAT.2020.XI.I12.20.1916

 

180. MULTITASKING TECHNOLOGICAL MACHINE IN AGRICULTURE
        Rasika Pramod Shirke and Rutuja Rajendra Bidwadkar - D.B.J. College, Chiplun
        Page No: 1670-1677
        DOI:20.19001.JAT.2020.XI.I12.20.1917

 

181. STUDY ON CHANGE IN BEHAVIOR OF YOUNGSTERS DUE TO ONLINE GAMING WITH RESPECT TO PUBG
         Nitesh Soni and Rashmi Chindarkar - The S.I.A College of Higher Education University of Mumbai Dombivli.
         Page No: 1678-1685
         DOI:20.19001.JAT.2020.XI.I12.20.1918

 

182. A Study on Health Status of Old age Person at Mntn Old Age Home in Cuddalore District
         Dr.B.Manickavasagam - Annamalai University, Annamalai Nagar.
         Page No: 1686-1697
         DOI:20.19001.JAT.2020.XI.I12.20.1919

 

183. Health Status of Marginalized Women is Approving Inequality
         Dr. S. Mari Muthu, K.Kalai Selvi -  Bishop Caldwell College, Maravanmadam, Affiliated to Manonmaniam Sundaranar University.,

         Kamaraj College, Tuticorin, Affiliated to Manonmaniam Sundaranar University.
         Page No: 1698-1704
         DOI:20.19001.JAT.2020.XI.I12.20.1920

 

185. A Study on the Consciousness of Special Teachers about the Accessible Evaluation Tackle for Learners with Academic Disability
         Dr.Nainar.B - JnNURM –BSUP wing, Department of Bus Route Roads, Ripon Building, Corporation of Chennai.
         Page No: 1716-1724
         DOI:20.19001.JAT.2020.XI.I12.20.1922

 

186. Beggary in the Society: A Sociological Study in the Selected Villages in Sri Lanka
         Dr. SM. Ayoob - South Eastern University of Sri Lanka.
         Page No: 1725-1736
         DOI:20.19001.JAT.2020.XI.I12.20.1923

 

187. Impact of Globalization in the lives among Dalit in India society
         Dr. K. Maharajan - Annamalai University, Annamalai Nagar, Tamil Nadu, India.
         Page No: 1737-1743
         DOI:20.19001.JAT.2020.XI.I12.20.1924


188. Moulding as A Menace: A Study of Margaret Laurence’s Manawaka Fiction
        G.S.Angelin - M.V.Muthiah Government Arts College (W) Dindigul Affiliated to Mother Teresa Women's University, Kodaikanal.
        Page No: 1744-1748
        DOI:20.19001.JAT.2020.XI.I12.20.1925

 

189. OPTIMIZATION OF HOLISTIC NETWORK APPROACH FOR BIG DATA ANALYTICS WITH LINGO BINARY SEARCH OPERATIONS
         Dr. Mohd. Rizwanullah, Dr. K. K. Kanodiya - Manipal University Jaipur, Jaipur, Rajasthan, India., BSA (PG) College, Mathura, UP, India.
         Page No: 1749-1759
         DOI:20.19001.JAT.2020.XI.I12.20.1926

 

190. Startups in India
         Dr. M. J. Kolhatkar - JMT Arts & JJP Science College, Wardhaman Nagar, Nagpur.
         Page No: 1760-1762
         DOI:20.19001.JAT.2020.XI.I12.20.1927

 

191. Impact of Social Media on the Students of Arts and Commerce College (With context to students of C.P.and Berar Arts and

         Commerce College, Nagpur)
         Dr. Aravind Joshi - C. P. and Berar College, Nagpur.
         Page No: 1763-1768
         DOI:20.19001.JAT.2020.XI.I12.20.1928

 

192. SURVEY PAPER ON DRONS CHARACTERISTICS
          Jidnyasa A. Bonde, Archana Vilas Kshirsagar - The S.I.A. college of Higher Education, Dombivli (East), India.
         Page No: 1769-1775
         DOI:20.19001.JAT.2020.XI.I12.20.1929

 

193. Rejuvenating the Self through Liminality: A Study on Leila Aboulela’s Minaret
         Ayesha M.I., Rajan R - Bharathiar University, Coimbatore., Bharathiar University Arts and Science College, Thondamuthur.
         Page No: 1776-1783
         DOI:20.19001.JAT.2020.XI.I12.20.1930

 

194. Textile Dyeing Industries and Land Degradation
         Dr.S.Subramani - Annamalai University Chidambaram,Tamil Nadu.
         Page No: 1783-1793
         DOI:20.19001.JAT.2020.XI.I12.20.1931

 

195. Status of Elderly People in Pondicherry
         Dr.S.Daisy - Rani Anna Government College for Women Affiliated to Manonmaniam Sundaranar University, Abishekkapatti Tirunelveli-8
         Page No: 1794-1801
         DOI:20.19001.JAT.2020.XI.I12.20.1932

 

196. EUTHANASIA: A MEDICO-LEGAL CONUNDRUM IN INDIA
         J. Jencybai Carolina - Government Law College Tirunelveli, Tamilnadu, India.
         Page No: 1802-1808
         DOI:20.19001.JAT.2020.XI.I12.20.1933

 

197. Customs and Culture of Irulas
        Frank Simon Stanley, Dr.P.K Muthukumar - Annamalai University Chidambaram, Tamilnadu.
        Page No: 1809-1818
        DOI:20.19001.JAT.2020.XI.I12.20.1934

 

198. BIOREDUCTION OF HEXAVALENT CHROMIUM USING MICROBES IN WATER AND SEDIMENTS OF COOVAM RIVER
         K. Sujatha, K. Sivaganesh, K.Senthil kumaar and K.Silambarasan - Dr.M.G.R.Educational and Research Institute, University, Chennai,

        Tamilnadu., TATA Consulting Engineers Limited, Bangalore, India., Sir Theagaraya College, Chennai, India.,  Fishery Survey of India,

         Beach Road, Visakhapatnam, Andhra Pradesh, India.
         Page No: 1819-1826
         DOI:20.19001.JAT.2020.XI.I12.20.1935

 

199. SIMULATION OF NOISE TRANSFER CHARACTERISTICS OF PHASE-LOCKED LOOP BY REDUCING STRAY CAPACITANCE
         Satish Kumar Gupta, Jayanta Handique - Digboi College Digboi, India.
         Page No: 1827-1832
         DOI:20.19001.JAT.2020.XI.I12.20.1936

 

200. TRANSITION TOWARDS CASHLESS ECONOMY: A STUDY ON THE USAGE LEVEL OF CASHLESS TRANSACTIONS AND THE PREFERRED

         MODE OF E- PAYMENTS OF PEOPLE OF SIKAR DISTRICT- RAJASTHAN
         Dr. Jelsy Joseph - PSG College of Arts and Science, Coimbatore, Tamil Nadu, South India.
         Page No: 1833-1839
         DOI:20.19001.JAT.2020.XI.I12.20.1937

 

201. A Study on Impact of GST on MSMEs in Ulhasnagar
         CMA Neetu Kapoor, Dr. Savita Punjabi - Bharat College of Arts & Commerce, Badlapur (W) 
         Page No: 1840-1843
         DOI:20.19001.JAT.2020.XI.I12.20.1938

 

202. Exploring the Causal and Co integration relationship between Savings, Capital Formation and Economic Growth in India – An

         Empirical Analysis
         Pujari Sudharsana Reddy, Dr. Mamilla Rajasekhar, Dr. Muthu Gopalakrishnan - Sri Venkateswara University, Tirupati, Andhra Pradesh.,

         Christ University, Bangalore.
         Page No: 1844-1852
         DOI:20.19001.JAT.2020.XI.I12.20.1939

 

203. Prospects and Challenges of WhatsApp as a Sales Promotion Tool with special reference to Women Entrepreneurs in Thane District
         Dr. Savita Punjabi, CMA Neetu Kapoor - Bharat College of Arts & Commerce, Badlapur.
         Page No: 1853-1858
         DOI:20.19001.JAT.2020.XI.I12.20.1940

 

204. Question of Morality and Immorality in José Saramago’s Select Novels
          Joby Joseph, Dr. Catherin Edward - Holy Cross College, Affiliated to Bharathidasan University, Trichy.
         Page No: 1859-1862
         DOI:20.19001.JAT.2020.XI.I12.20.1941

 

205. Psychological and Social Consequences of Employee Stagnancy in Select Organizations – A Study
         Prof. (Dr.) Dhananjay Awasarikar - Suryadatta Institute of Management and Mass Communication, Pune.
         Page No: 1863-1867
         DOI:20.19001.JAT.2020.XI.I12.20.1942
 

206. Vedic Concept of Dream and Remedies for Nightmare with Special Reference to the Ṛgveda and the Atharvaveda
         Dr Mridusmita Devi - Gauhati University.
         Page No: 1868-1873
         DOI:20.19001.JAT.2020.XI.I12.20.1943

 

207. The Satriya Dance : It’s origin, development and types
         Utpal Narayan Goswami - Cotton University, Guwahati-1.
         Page No: 1874-1880
         DOI:20.19001.JAT.2020.XI.I12.20.1944